Design Validation

User Testing

Participants perform tasks on fully-functioning sites or prototypes. Any observation and difficulties they exhibit during the process are recording

Business value : Feedback from user testing gives great insight into what works or does not work for your customers. Usability test gives measurable data to the effects of the proposed design

Eye Tracking Test

Participants perform real-life representative tasks on eye-tracking devices. The eye-tracking device records which areas on the user interface attract most reading

Business value : The eye-tracking data gives the greatest quantitative insight into what is and isn’t working for your customers

Expert Review

A UX expert will go through your product and evaluate the its usability against industrial best practices and latest world-class UX research

Business value : Expert Review is probably the fastest and cheapest way to get UX input on the usability of your product, relative to the other methods

Featured Project - Marina Bay Sands Eye Tracking

Marina Bay Sands needs to ensure that local site visitors in key Asia markets – China and Hong Kong are effectively engaged and converted by the website. The company also wants to test the usability and content offerings provided by their mobile app.

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Some of Our Projects

Some of Our Clients


Ministry of Manpower, Singapore

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Marina Bay Sands

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IT hardware

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International Design Consultancy

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Ministry of Law, Singapore

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