A group face-to-face interview process where people share what they do, how they perform a task or where they go
Business value : You will gain in-depth understanding over who your product visitors really are, and what types of content they expect from your site. This step also helps to validate the technical requirements from your analysts
Face-to-face interaction with individual participants for in-depth probing about user needs, and how people perform tasks
Business value : It helps you to learn who your product visitors really are, and what types of content they expect from your site. And due to its one-to-one nature, the moderator can deep dive into the discussion probes and even get the participant to demo tasks
Insights and feedback from research activities are channeled and synthesized into actual site menu, UIs (user interfaces) and screen flows
Business value : Design is when actual pixels are dropped onto screen canvas and across different pages to create the actual product and to render the user journey which will meet both business goals and user needs
The design is translated by our engineers into both desktop and mobile responsive codes. Our codes can be easily integrated with your back-end
Business value : Full HTML codes can reduce your development time by up to 20%, while ensuring the User Interface looks and behaves as intended
Participants perform representative tasks on fully-functioning sites or prototypes. Any observation and difficulties they exhibit during the process are recording
Business value : Feedback from user testing gives great insight into what works or does not work for your customers. Usability test gives measurable data to the effects of the proposed design
The new design and its benefits are shared with the end-users through multiple activities, ranging from email newsletters, training sessions and roadshows
Business value : Change management generates excitement and buy-in for new products and features. Over time, it will drive product adoption and engagement
To commemorate their 50 years anniversary, Olam - a major global commodity trader, has planned a series of activities. One of them is a revamp of their current intranet, an activity they had entrusted onto Mind Lens.