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Multi-country Usability Testing

Marina Bay Sands needs to ensure that local site visitors in key Asia markets – China and Hong Kong are effectively engaged and converted by the website. The company also wants to test the usability and content offerings provided by their mobile app.

  • ClientOpen or Close

    Marina Bay Sands, Singapore

  • Customer's ProblemOpen or Close
    • Data collected has to be quantitative supported by high-quality qualitative insights
    • Managing multi-country and cross-border project across multiple cities
    • Managing recruitment of unique profiles and and localization of research protocol
  • Our SolutionOpen or Close
    • Eye-tracking Test
    • Usability Testing
  • The OutcomeOpen or Close
    • Heat maps with insight analysis
    • Design recommendations driven by the insightful analysis

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