< Go to Projects

Multi-country Usability Testing

Marina Bay Sands needs to ensure that local site visitors in key Asia markets – China and Hong Kong are effectively engaged and converted by the website. The company also wants to test the usability and content offerings provided by their mobile app.

ClientOpen or Close

Marina Bay Sands, Singapore
Customer's ProblemOpen or Close
- Data collected has to be quantitative supported by high-quality qualitative insights
- Managing multi-country and cross-border project across multiple cities
- Managing recruitment of unique profiles and and localization of research protocol
Our SolutionOpen or Close
- Eye-tracking Test
- Usability Testing
The OutcomeOpen or Close
- Heat maps with insight analysis
- Design recommendations driven by the insightful analysis