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UX Research and Website Design

WSHI is a new government agency which seeks to put Singapore's Workplace Safety & Health performance on par with leading countries in this area. It appointed Mind Lens to create her corporate site.

  • ClientOpen or Close

    Workplace Safety and Health Institute, Singapore

  • Customer's ProblemOpen or Close
    • Unique selling point of the WSHI is not properly differentiated from a sibling agency – WSHC
    • Need to create an extranet UI design where external partners can collaborate with WSHI
    • Awareness of WSHI is low due to its newcomer pedigree
    • Target users prefer to go to other sites - MOM or WSHC sites - to get relevant information
  • Our SolutionOpen or Close
    • Focus Group
    • Site Strategy
    • Axure Protoping
    • Usability Testing
    • Visual Design
  • The OutcomeOpen or Close
    • Unique values of the WSHI i.e. statistics and research are promoted through the redesign.
    • Entry and navigation points for specific user groups and goals are created
    • A world-class reference engine UI is designed

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