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Web Service UX Design

Union Link portal is an online government portal used by union staff to update union matters such as union appointments and memberships

The old Union Link suffered from some unknown usability issues, which the stakeholders hope to address in the new design.

  • ClientOpen or Close

    Ministry of Manpower, Singapore

  • Customer's ProblemOpen or Close
    • Navigation and Information Architecture which do not meet user expectations
    • Some task flows have too many unnecessary steps
    • A broad range in target users' savviness
  • Our SolutionOpen or Close
    • Focus Group
    • Rapid Prototyping
    • UX Design
    • Usability Testing
  • The OutcomeOpen or Close
    • Task flow has been optimized, in some cases, up to 50%
    • Form design is improved, in line with MOM digital standards
    • Sampled user satisfaction has increased by up 20%

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