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Hotel Website Usability Testing

The online booking engine UX war has heated up. Hotels are putting enormous resources to ensure their booking process is smooth and user-friendly.

Shangri-la runs one of the premier hotels in Singapore and naturally when they were revamping their booking engine under the care of Convertium, they requested a round of usability testing

ClientOpen or Close

Convertium
Customer's ProblemOpen or Close
- Usability issues with the intended booking engine
- There were some gaps between information served on the site and that expected by the users
- Booking screen flow could be improved
Our SolutionOpen or Close
- Usability Testing
- UX Design
The OutcomeOpen or Close
- Optimized screen flows
- Information required by the users is added
- Increase in sampled user satisfaction