< Go to Projects

Website Strategy & Design

A family makes up a vital building block of the Singapore society. In order to strengthen the public appreciation of family bonds, the National Family Council is birthed.

We were honoured to have been engaged to craft the strategy and design of this important agency

ClientOpen or Close

National Family Council, Singapore
Customer's ProblemOpen or Close
- People are not naturally inclined to listen to parenting-related information
- There are multiple stages in the journey of parenthood, making the selection of a navigation challenging
- Designing a visual style which makes all the information stand out and shine
Our SolutionOpen or Close
- User Research
- Rapid Prototyping
- UX Design
- Visual Design
The OutcomeOpen or Close
- Sampled intuitiveness through user performance increases by 32%
- A contemporary visual style which lends appeal to the content
- A user-friendly navigation menu which helps people to engage better with the content