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Web App Design

The Development Bank of Singapore, the largest bank in Southeast Asia, engaged us to improve the usability of their back-end web app. This web app is used by marketing staff to design and execute their multi-channel cross-sell programs

ClientOpen or Close

Development Bank of Singapore
Customer's ProblemOpen or Close
- Complex form design
- Current dashboard lacked effectiveness and personalization
- Mismatch between current user interface and actual usage e.g. difficulty in reusing past cross-sell logic
Our SolutionOpen or Close
- Expert Review
- UX Design
- Axure Prototyping
The OutcomeOpen or Close
- Improved dashboard with features to help users better plan their work
- Form is simplified
- Steps to access advanced features are reduced by 43%