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Youth Portal UX Innovation

How do you engage and help youths who are on the risk of falling into social problems? It is a nagging problem for the government who wants to reach out to the youths on the digital sphere.

This is a nice problem for Mind Lens, who was engaged to study the youths and to recommend the right digital outreach strategy

  • ClientOpen or Close

    Ministry of Community, Youth and Sports, Singapore

  • Customer's ProblemOpen or Close
    • Youths' resistance to establishment
    • Need to craft a content strategy which youths can relate to
    • Need a visual design which appeal to the youths
  • Our SolutionOpen or Close
    • Focus Group
    • UX Strategy
    • Axure Prototyping
    • Visual Design
  • The OutcomeOpen or Close
    • Youth Shoutout : an online crowdsourcing platform where youths can share their issues and receive peer support
    • Issue-centric sitemap
    • Unique site interaction and visual design which appeal to the youths

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