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Youth Portal UX Innovation

How do you engage and help youths who are on the risk of falling into social problems? It is a nagging problem for the government who wants to reach out to the youths on the digital sphere.

This is a nice problem for Mind Lens, who was engaged to study the youths and to recommend the right digital outreach strategy

ClientOpen or Close

Ministry of Community, Youth and Sports, Singapore
Customer's ProblemOpen or Close
- Youths' resistance to establishment
- Need to craft a content strategy which youths can relate to
- Need a visual design which appeal to the youths
Our SolutionOpen or Close
- Focus Group
- UX Strategy
- Axure Prototyping
- Visual Design
The OutcomeOpen or Close
- Youth Shoutout : an online crowdsourcing platform where youths can share their issues and receive peer support
- Issue-centric sitemap
- Unique site interaction and visual design which appeal to the youths