Participants perform representative tasks on fully-functioning sites or prototypes. Any observation and difficulties they exhibit during the process are recording
Business value : Feedback from user testing gives great insight into what works or does not work for your customers. User test participants often give solutions for perceived problems right on the spot
Participants perform real-life representative tasks on eye-tracking devices. The eye-tracking device records which areas on the user interface attract most reading
Business value : The eye-tracking data gives the greatest quantitative insight into what is and isn’t working for your customers. Eye tracking test is not for the faint-hearted, especially when you have invested a whole lots of resources on a certain design
Insights and feedback from research activities are channeled and synthesized into actual site menu, UIs (user interfaces) and screen flows.
Business value : Design is when actual pixels are dropped onto screen canvas and across different pages to create the actual product and to render the user journey which will meet both business goals and user needs
The online booking engine UX war has heated up. Hotels are putting enormous resources to ensure their booking process is smooth and user-friendly.
Shangri-la runs one of the premier hotels in Singapore and naturally when they were revamping their booking engine under the care of Convertium, they requested a round of usability testing