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Hospital Website Usability Testing

Parkway Hospital is a pioneering hospital in Southeast Asia, known for providing world-class medical expertise and infrastructure.

When her website went through a revamp under the care of Splash Interactive in 2013, we were engaged to conduct a multi-country usability testing to validate the new design, and to understand any latent needs the target customers might have.

  • ClientOpen or Close

    Splash Interactive

  • Customer's ProblemOpen or Close
    • New site was not effectively communicating the value proposition - her group of world-class medical expert and infrastructure - of the hospital group
    • Ease of navigation could be improved
    • Unique localized needs per country could be better addressed in design
  • Our SolutionOpen or Close
    • Usability Testing
  • The OutcomeOpen or Close
    • Consumer perception and understanding of Parkway's value proposition increases
    • Better navigation and cross-linking across site content
    • Crowdsourcing of experts' knowledge is more effectively integrated

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