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Community Bonding Research & Strategy

This exciting project took us to 4 different estates in Singapore to understand how residents perceived bonding and how estate infrastructure can be better designed to fulfill the needs and aspirations of residents.

  • ClientOpen or Close

    Housing Development Board, Singapore

  • Customer's ProblemOpen or Close
    • Effectively moderating large groups of up to 20 people, across huge range of demographics
    • Eliciting input and feedback from crowds who were often not used to verbalize their needs
    • Analysis of conflicting verbatims into coherent service design goals
  • Our SolutionOpen or Close
    • Contextual Inquiry
    • Focus Group
    • Photo Collage Technique
    • Service Design
  • The OutcomeOpen or Close
    • Innovative and actionable recommendations to improve infrastructure in housing estates for more resident-friendly lifestyle
    • Many of the recommendations such as three-generation corners, have been applied to the new estates
    • In-depth understanding of the drivers and blocks towards community bonding

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